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[
{"category":"business","content":"Price is what you pay, and value is what you get.","attribution":"Warren Buffett"},
{"category":"business","content":"The purpose of a business is to create and keep a customer.","attribution":"Peter Drucker"},
{"category":"business","content":"Henry Ford, founder of the Ford Motor Company, is credited with popularizing the moving assembly line, which dramatically reduced the time needed to build an automobile.","attribution":"History of Business"},
{"category":"business","content":"A balance sheet summarizes what a company owns and owes at a single point in time, split into assets, liabilities, and shareholders' equity.","attribution":"Business"},
{"category":"business","content":"Supply and demand describes how the price of a good tends to rise when demand exceeds supply, and fall when supply exceeds demand.","attribution":"Business"},
{"category":"business","content":"A startup's burn rate measures how quickly it spends its available cash, an important number for founders trying to plan how long the company can operate before running out of money.","attribution":"Business"},
{"category":"business","content":"Diversification spreads investment risk across different assets, so that a poor outcome in one area does not sink an entire portfolio.","attribution":"Business"},
{"category":"business","content":"Branding is the practice of shaping how customers perceive a company, going beyond a logo to include tone, values, and the overall experience of using a product.","attribution":"Business"},
{"category":"business","content":"A merger combines two companies into one, while an acquisition occurs when one company purchases and absorbs another, though the two terms are often used loosely in everyday conversation.","attribution":"Business"},
{"category":"business","content":"Cash flow tracks the actual movement of money into and out of a business, which can differ significantly from reported profit due to timing differences in payments.","attribution":"Business"},
{"category":"business","content":"The man who dies rich, dies disgraced.","attribution":"Andrew Carnegie"},
{"category":"business","content":"Market research helps a business understand its customers' needs and preferences before committing resources to a new product or service.","attribution":"Business"},
{"category":"business","content":"A monopoly exists when a single company dominates an entire market with no significant competition, often leading regulators to intervene to protect consumers.","attribution":"Business"},
{"category":"business","content":"Return on investment measures the profitability of an investment relative to its cost, expressed as a percentage to make it easy to compare different opportunities.","attribution":"Business"},
{"category":"business","content":"Customer obsession, rather than competitor focus, is the surest path to long term success.","attribution":"Jeff Bezos"}
]
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