[
  {"category":"business","attribution":"Peter Drucker","content":"Management is doing things right; leadership is doing the right things."},
  {"category":"business","attribution":"Peter Drucker","content":"There is nothing so useless as doing efficiently that which should not be done at all."},
  {"category":"business","attribution":"Peter Drucker","content":"The purpose of business is to create and keep a customer."},
  {"category":"business","attribution":"Adam Smith, The Wealth of Nations","content":"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest."},
  {"category":"business","attribution":"Adam Smith, The Wealth of Nations","content":"The real price of everything is the toil and trouble of acquiring it."},
  {"category":"business","attribution":"John Maynard Keynes","content":"The market can remain irrational longer than you can remain solvent."},
  {"category":"business","attribution":"Warren Buffett","content":"Price is what you pay. Value is what you get."},
  {"category":"business","attribution":"Warren Buffett","content":"It takes twenty years to build a reputation and five minutes to ruin it."},
  {"category":"business","attribution":"Clayton Christensen, The Innovator's Dilemma","content":"Disruptive technologies typically enable new markets to emerge, and they underperform established products in mainstream markets."},
  {"category":"business","attribution":"W. Edwards Deming","content":"In God we trust; all others must bring data."},
  {"category":"business","attribution":"W. Edwards Deming","content":"A bad system will beat a good person every time."},
  {"category":"business","attribution":"Herbert Simon","content":"A wealth of information creates a poverty of attention."},
  {"category":"business","attribution":"Michael Porter","content":"The essence of strategy is choosing what not to do."},
  {"category":"business","attribution":"Andy Grove, Only the Paranoid Survive","content":"Success breeds complacency. Complacency breeds failure. Only the paranoid survive."},
  {"category":"business","attribution":"Reid Hoffman","content":"If you are not embarrassed by the first version of your product, you have launched too late."},
  {"category":"business","attribution":"Jeff Bezos","content":"Your brand is what other people say about you when you're not in the room."},
  {"category":"business","attribution":"Conway's Law","content":"Organisations design systems which are copies of the communication structures of those organisations."},
  {"category":"business","attribution":"Goodhart's Law","content":"When a measure becomes a target, it ceases to be a good measure."},
  {"category":"business","attribution":"Parkinson's Law","content":"Work expands so as to fill the time available for its completion."},
  {"category":"business","attribution":"Peter Thiel, Zero to One","content":"Every moment in business happens only once. The next Bill Gates will not build an operating system."}
]